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9 SaaS Solutions That SaaS Companies Should Consider Using

The SaaS industry is continuing to grow, so it is imperative for companies operating in it to employ other SaaS tools that were designed to solve business problems. The formation of many SaaS tools started from the frustration of their owners or a lack of solutions they would like to use themselves, so it’s likely that such tools will solve your business problems too.

We have compiled a few SaaS solutions that could be of great help with daily SaaS duties. On it you will find customer support tools, marketing software, and even task management solutions. They all have one purpose - to help your SaaS business grow by automating tasks and simplifying processes.

SaaS tools for SaaS businesses

1. Automate your work with Zapier

What is Zapier?

Zapier is a workflow automation tool that connects apps you use on a daily basis.

Why is it a tool for every SaaS business?

Even if your work already seems efficient, you can always make improvements. Enjoy the benefits of workflow automation by using Zapier to eliminate a number of time-consuming or repetitive tasks.

The Zapier app helps you automate the connection of data between apps so you can focus on other essential aspects of your work. All you have to do is to design a Zap. It is not rocket science, and it only takes a matter of minutes.

First, choose a trigger, for example, the appearance of a new Facebook Ad lead. Then you need to select the action, i.e., tell Zapier what to do, so that data can be pulled to the app you choose. So in our example, when a new Facebook Ad lead appears, it can be automatically added to your Google Ads customer list. Done!

By using Zapier, you can share content across multiple social media platforms, be notified whenever a new lead appears, and even send them a personal message.

The list of apps that Zapier works with is long: from Gmail and Google Drive to Slack, Evernote, Buffer, and even WordPress, plus social media platforms of course. Whatever app you may consider, it is probably on Zapier’s integration list.

2. Check your company pulse with Nicereply

What is Nicereply?

Nicereply is a tool that helps with measuring customer satisfaction and gaining feedback.

Why is it a tool for every SaaS business?

It allows you to send surveys to clients to improve your customer service. You can choose from Customer Satisfaction, Net Promoter Score, Post-resolution, Mobile-ready, Customer Effort Score™ 2.0, and In-signature surveys. Moreover, you can create your own template and use it for your surveys if you want.

It is possible to customise it as you wish: ask more questions, choose colors, and add your branding. If you want to design a “Thank You” page, that's no problem either! It supports many languages, so no worries if you run an international business.

Furthermore, the analytical part of this tool is well-developed. It provides you with reports, trend charts, leaderboards, chart comparisons, and histograms. You can set up notifications so that you are alerted when new feedback comes in.

The list of apps it works with is also quite long. Nicereply supports many different integrations, including Zapier, Zendesk, LiveAgent, and MailChimp.

If you want to know how your customer service is doing, which areas of customer experience should be improved, and how your SaaS product is perceived, Nicereply is a good tool to check out.

3. Check what they’re saying with Mediatoolkit

What is Mediatoolkit?

Mediatoolkit is a media monitoring software solution.

Why is it a tool for every SaaS business?

It's good to keep your finger on the pulse, and this is where Mediatoolkit comes in handy. It's easy to track the buzz online, find out what influencers are sharing, and which brands collaborate with them. It can help with your SaaS marketing, identifying potential brand ambassadors and recognizing early adopters of your product. Furthermore, you can conduct a competitive analysis and check how your competitors are doing.

You can find mentions from almost every corner of the Internet using Mediatoolkit. It analyzes social media, blogs, forums, and even comments. There are great search options to adjust your results for quick or advanced searches, unlimited keyword combinations, a location filter to be clear which sites and how often mention your brand. There are also language filters and many other features. Speaking of languages - Mediatoolkit finds mention in each and every language, and we really mean every language.

Its analytical side is also very handy. There's a dashboard where you can find all the data from your queries. It's clear to see which websites your brand was mentioned on and at what frequency. Additionally, you may choose to create a PDF report filled with data and send it to your team.

Moreover, there is an option to set up notifications and customize them as you please. There are Real-time alerts, Virality alerts, Daily digests, Custom digests and Mobile & Slack notifications to choose from.

4. Communicate with your team on HeySpace

What is HeySpace?

HeySpace is a piece of communication software.

Why is it a tool for every SaaS business?

HeySpace is like a combination of the features of Asana and Slack. You can create spaces and chat with their members, mention anyone, quickly reply to any messages, and also make video calls. You can add attachments from your computer, Dropbox or Google Drive to each message you send, regardless of whether it's a private or a group message.

It's also effortless to manage all the tasks thanks to the timeline, which allows you to get a bigger picture of your duties and filter them to help keep things in order. Furthermore, you can check the deadlines of your tasks to plan your work wisely. For each task, you can add assignees, deadlines, tags, and attachments.

Agile, quick communication is key for SaaS businesses, so make sure you use the right software to communicate with your team as well as your prospects. And for the latter, the next solution seems to be a match made in heaven.

5. Keep your finger on the pulse with LiveAgent

What is LiveAgent?

LiveAgent is a tool for supporting customer service.

Why is it a tool for every SaaS business?

Great customer experience can be a make or break for your SaaS company. To deliver it at a high level, you need to be easily reachable on various channels. And that’s where LiveAgent comes to save the day.

It allows you to track all of your customer service channels and respond to each mention or message immediately. You can gather data from each platform or channel you use to one dashboard and have it all at your fingertips.

With LiveAgent, you can collect all your social media customer alerts in one place. Take control over Facebook notifications, messages, and mentions, as well as hashtags on Twitter. Take a closer look at Instagram tags, comments, and mentions too. You can respond to every alert from your dashboard by using this software. In addition, you can also implement LiveAgent’s live chat and its VoIP call centre phone system.

The LiveAgent dashboard lets you manage omnichannel customer service through a single interface. This makes it simpler, faster, and more efficient.

What’s more, you can create a customer portal with an FAQ section and knowledge base to streamline self-service options for your clients.

6. Organise communication with your clients thanks to NetHunt CRM

What is NetHunt CRM?

NetHunt CRM is software that helps with organising data related to the customer base.

Why is it a tool for every SaaS business?

You can add NetHunt CRM to your Gmail to get your contact base organized like never before. Arrange your space with contact cards, segment audiences, tasks, and linked conversations.

It's also great support for lead generation. With NetHunt CRM’s webhooks, web forms, and social media integrations, you can easily generate, store, and manage your leads.

There are currently six integrations available: Gmail, Intercom, Messenger, Google Contacts, Data Studio, LinkedIn, and Google Workspace, with more to come.

It’s important to have a lot of information about your SaaS clients, but it’s even more important to use and track it wisely. NetHunt CRM is one of the tools that can make this process easier for your SaaS company.

7. Deliver your emails like a pro with Coresender

What is Coresender?

Coresender is an in-cloud SMTP and API for fast and precise delivery of your transactional emails.

Why is it a tool for every SaaS business?

Email is the leading messaging tool for every SaaS. Sign-up confirmations, password resets, and billing etc. are mostly sent by email and you want them to reach your customers quickly. A high delivery rate also means less work for support teams and, consequently, lower costs.

However, email delivery requires more than just hitting the send button. It involves maintaining IP and domain reputation, managing ISP throttling, processing bounces, suppressing harmful email addresses, and generally maintaining good relations with inbox providers.

If you run a SaaS business, you will know that it’s best to outsource your non-core chores. So why not outsource your email delivery to Coresender? SPF and DKIM authentication will be taken care of during its 10-minute setup process. You’ll gain access to stats regarding delivery, who opened emails, clicked, unsubscribed, or complained, and so on. You can use webhooks to mark bounced emails in your database to find out for certain who didn’t receive an email, then you can reach out to those customers through different channels before they churn! All of this is possible by simply replacing your current SMTP server with Coresender’s.

8. Get some recommendations with EarlyParrot

What is EarlyParrot?

EarlyParrot is a referral marketing software solution.

Why is it a tool for every SaaS business?

It's a tool that is very easy to implement and use to help organise your referrals in the blink of an eye. You should implement it if you already provide a referral program, or if not, then just start using EarlyParrot to create one.

Once you integrate it with your website, you can start creating a referral program by establishing the goals, incentives and targets. You can ask your existing customers to join and start sending invitations to their friends.

EarlyParrot automatically detects whether or not a new client came from a referral and sends them a reward if desired. It automates the running of a program and handles communication on your behalf too. It also supports many languages: English, Spanish, French, German, Greek, and Italian, so you don’t have to worry if you run a global business.

EarlyParrot works with most popular providers like WordPress, Joomla, and Drupal.

Referral marketing may be a key factor to the success of your SaaS. You should start your own referral program and encourage your regular customers to spread the word about you.

9. Upgrade your landing page with Unbounce

What is Unbounce?

Unbounce is a piece of landing page support software.

Why is it a tool for every SaaS business?

If you are about to build your own website or redesign it, Unbounce is definiteley a tool you should consider . You can design a landing page, add pop ups to it or include a payment integration. There is also the ability to perform A/B tests to check which elements perform better than others. Moreover, an “Orders” tab allows you to manage all of your customers’ downloads and track the popularity of your SaaS solution. In order to improve the user experience, you can add an Autoresponder to be sure that each lead who fills out the contact form receives a reply.

Unbounce allows you to easily build sites for your marketing campaigns, lead magnets, or special events. Then, thanks to analytics and extra in-app features, you can convert leads into potential deals for your SaaS business.

To sum up

This is just a handful of SaaS solutions that may be of great support to your daily work schedule. Why not give them a try? We have listed nine here, but there are many more available.

Be open-minded and look for more yourself. We hope you have found some tools on this list that intrigue you and and you will find useful. Perhaps some of them will inspire you to create a new SaaS business or develop your existing one?

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